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I recall incite in 2021, I was a pain to pull off some competitive research for a small boutique brand I was running. all single one of my competitors had shifted to private accounts to build "exclusivity." It was a genius publicity move, honestly. But for me? It was a nightmare. I couldn't look their engagement. I couldn't look their stories. I was on high blind. I tried all "hack" on YouTube. Most of them were just surveys that led to more surveys. It was soul-crushing. Thats once I realized the world needed something better. Something real.